Digital Communications Manager

Position Overview

The ACLU of New Hampshire is seeking applicants for the full-time position of Digital Communications Manager. The Digital Communications Manager leads, develops, and implements online communications, marketing, advocacy, and outreach through innovative digital media strategies, utilizing our social media and digital platforms. They also help drive messaging, brand awareness, and audience engagement through digital strategies. They conceptualize, design, and distribute graphics for online campaigns, and grow the digital program by setting benchmarks based on best practices. In collaboration with and under the supervision of the Communications Director, the Digital Communications Manager will play a key role in strategizing and creating digital content to inspire, inform, and move people to action.

Core Accountabilities 

Digital Strategy Development – 45%

• Develop and lead key digital communications strategies and campaigns to advance organizational goals, in collaboration with the Communications Director. This includes, but is not limited to, ACLU of NH social media channels, website, emails, and paid advertising.
• Craft and implement creative, multi-faceted social strategies for advocacy, public education, and live events, as well as media, development, and marketing campaigns.
• Identify high-impact opportunities to increase the visibility of the ACLU of NH's advocacy, programmatic, and legislative work, and generate demonstrated audience growth.
• Identify emerging stories, rapid response moments, and social media trends, and accurately and swiftly engage in them.
• Ensure accurate, consistent, and responsible campaigns that represent the ACLU of New Hampshire and its positions compellingly and convincingly.
• Work collaboratively across all departments to develop digital communications strategies for priority campaigns, actions, and events.

Content Development and Communications Support – 45%

• Plan, schedule, and implement a daily editorial calendar for social media posts, website content, and promotional emails.
• Draft, copyedit, and post persuasive, data-driven written, graphic, and creative materials, including action alerts, social media and blog posts, action alerts, event pages, and more.
• Oversee and closely collaborate with digital-focused external vendors.
• Monitor, analyze, and present analysis of online engagement and campaign effectiveness to maximize additional opportunities and improve communications strategies.
• Create thematic, branded, and eye-catching content (social media graphics, web banners, etc.) often on a moment's notice; capture, edit, caption, publish, and promote original social videos.
• Manage multimedia assets including the development of graphics, management of stock imagery/footage, and digital asset management of the organization.
• Maintain and act on knowledge of social and digital media platform evolutions and best practices, including accessibility standards.

Other Responsibilities – 10%

• Special projects and other tasks as assigned by the Communications Director.

Requirements

• At least three years professional experience in a digital communications role with creative messaging, social media strategy, audience development, and production experience. 
• Expertise operating and managing major social media accounts, including on Instagram, Facebook, X (Twitter), and other platforms required.
• Excellent computer skills, including proficiency with: Microsoft Office technology (Word, Excel, and Outlook); X (Twitter), Facebook, Instagram, and emerging social media platforms; Adobe Creative Suite programs; social media listening, analytics, and management tools; and website and email management and analytics tools. Experience with Adobe video programs a plus.
• Strong written and oral communication skills, including ability to write clean, compelling copy on-deadline for a variety of digital formats and audiences, and to adapt talking points and messaging into both breaking news and longer-term digital campaigns.
• Organized, self-motivated, and exercises good judgment in choosing among alternative courses of action.
• Experience managing multiple concurrent digital campaigns.
• A commitment to civil liberties and the mission of the American Civil Liberties Union.
• Must possess and maintain a current valid driver’s license or be able to access adequate transportation for travel to community events.
• The ability to work occasional evening, weekend, and irregular hours and to travel within the state as needed.

Commitment to Diversity and Inclusion

The ACLU-NH is an equal opportunity and equity-based employer. We value a diverse workforce and an inclusive culture. The ACLU-NH encourages applications from all qualified individuals without regard to race, color, religion, sex, gender identity or expression, sexual orientation, age, national origin, marital status, citizenship, disability, previous incarceration or involvement in the criminal justice system (consistent with legal and job requirements), or veteran status. We provide a collegial work environment, with flexibility (subject to job requirements) and employee benefits designed to assist with personal needs and circumstances.

Compensation and Benefits

The salary for this position will be $50,000 - $60,000. The ACLU-NH provides excellent benefits, including health insurance, life insurance, long-term disability insurance, vision, dental insurance, generous paid-time-off, and a Defined Contribution 401K Retirement Plan.

Physical Demands

This position requires the ability to operate a computer, laptop, and other office equipment, as well as personal electronic devices in order to draft/write/design, communicate, and perform other functions of the job in a professional office setting. Position also requires the ability to attend and set-up community events with reasonable accommodations (i.e. setting up easels and writing pads, pop-up tents, and bottled water). 

To Apply

Please submit via email a resume and cover letter to Ari Schechter, Communications Director, at jobs@aclu-nh.org. Please put “Digital Communications Manager” in the subject line of your email.

Deadline

Application review will start on September 29, 2023. No phone calls please.

Note: The ACLU of New Hampshire currently has a hybrid work policy in place, which will require weekly attendance in our Concord office.

About the ACLU of New Hampshire

For over 100 years, the ACLU has been at the forefront of every major civil liberties fight in our country’s history. Whether it’s reducing the prison and jail population, fighting for reproductive freedom and safe, legal abortion access, achieving full equality for the LGBTQ+ community, reducing immigration detention, or ending unjust laws that strip people of their fundamental right to vote, we take up the toughest civil liberties issues to defend all individuals from government abuse and overreach. With ACLU affiliate offices in all 50 states, Washington, D.C., and Puerto Rico, we fight tirelessly to defend our rights in the courts, influence public policy, and empower communities to advance rights for all. The ACLU of New Hampshire was established in 1968 as a nonprofit, nonpartisan, public interest organization dedicated to the defense and expansion of civil liberties and civil rights in New Hampshire. We are the state’s largest and most influential civil rights organization, combining litigation, policy advocacy, communications, and community organizing tactics to promote a broad range of individual rights and liberties. We have a staff of 13 professionals working in our Concord office. We are a passionate, highly motivated group of lawyers, public policy experts, lobbyists, community organizers, communicators, and fundraisers, and we’re looking for exceptional talent to join our team. To learn more about the work of the ACLU of New Hampshire, please visit www.aclu-nh.org.